Low startup costs - Begin with just a domain name and hosting (under $100) without inventory, manufacturing, or significant upfront investment.
Passive income potential - Once content is created and ranking, it can generate commissions for months or years with minimal maintenance.
No customer service required - The merchant handles all product fulfillment, returns, and customer support, eliminating these time-consuming aspects.
Location independence - Work from anywhere with internet access, with no geographic limitations on your earning potential.
Unlimited scaling potential - No ceiling on earnings as you can promote unlimited products across multiple websites without inventory constraints.
Flexible implementation - Can be executed through various channels (blogs, YouTube, email, social media) based on your strengths and preferences.
Cons
Delayed gratification - Typically takes 6-12 months of consistent work before seeing significant income, requiring patience and persistence.
Commission vulnerability - Programs can change commission structures or shut down entirely without notice (like Amazon's 2020 rate cuts), putting your income at risk.
Competitive landscape - Popular niches are increasingly saturated, making it harder for newcomers to gain traction without significant content investment.
Algorithm dependence - If using SEO as your primary traffic source, Google updates can dramatically impact your visibility and income overnight.
Constant content demands - Requires ongoing content creation and updates to remain competitive, especially in fast-moving niches.
Complex regulatory compliance - Must navigate FTC disclosure requirements, GDPR, and other regulations that vary by country, with potential penalties for non-compliance.