Requirements
Affiliate ProgramsWhat You Need to Start Affiliate Marketing
Equipment & Technical Requirements
Essential Equipment
- Computer: Any reliable desktop or laptop with internet access
- Internet connection: Stable broadband connection (minimum 10 Mbps)
- Smartphone: For social media management and on-the-go content creation (optional but recommended)
Digital Infrastructure
- Domain name: Your website address ($10-15/year)
- Web hosting: Server space for your website ($5-30/month)
- Content management system: WordPress recommended (free)
- Email marketing platform: For building subscriber lists (free to start with providers like MailerLite, $15-50/month as you grow)
- Basic plugins/tools: Affiliate link management, analytics integration, SEO tools ($0-50/month)
Skills & Knowledge
Essential Skills
- Content creation: Writing product reviews, guides, and promotional content
- Basic HTML/CSS: For simple website customizations and formatting
- SEO fundamentals: Keyword research, on-page optimization
- Copywriting: Creating persuasive content that drives action
- Basic analytics: Understanding traffic sources and user behavior
Helpful But Not Required
- Graphic design: Creating custom images and infographics
- Video production: For YouTube or social media content
- Email marketing: Building sequences and automations
- Social media management: Building audiences on relevant platforms
- Paid advertising: Managing PPC campaigns (for faster scaling)
Startup Costs
Item | Minimum Cost | Recommended Cost | Notes |
---|---|---|---|
Domain Name | $10/year | $15/year | Higher for premium domains |
Web Hosting | $5/month | $15-30/month | Shared hosting to start, managed WordPress as you grow |
WordPress Theme | $0 (free themes) | $59-99 (one-time) | Premium themes offer better customization and support |
Email Marketing | $0 (up to 1,000 subscribers) | $15-30/month | Cost increases with subscriber count |
SEO Tools | $0 (free tools) | $99-199/month | Ahrefs, SEMrush, or similar for serious affiliates |
Content Creation | $0 (DIY) | $100-500/month | Outsourcing content ($0.05-0.25/word) |
Total Startup (Minimum) | $70-100 (domain + first few months of hosting) | ||
Recommended Monthly Budget | $200-500 for serious growth |
Legal & Regulatory Requirements
Failure to comply with disclosure requirements can result in FTC penalties and program termination.
FTC Disclosure Requirements
- Mandatory disclosures: Clear and conspicuous disclosure of affiliate relationships before any affiliate links
- Placement: Disclosures must appear before the first affiliate link, not buried in footers or about pages
- Sample disclosure: "This post contains affiliate links. If you purchase through these links, I may earn a commission at no additional cost to you."
Business Structure & Taxes
- Business registration: Can start as sole proprietor in most jurisdictions (formal registration not required initially)
- Tax reporting: Income reported on Schedule C (US), quarterly estimated taxes may be required
- Record keeping: Track all income and business expenses for tax purposes
- International considerations: May be subject to tax withholding from US-based affiliate programs (typically 30% without tax treaties)
Website Legal Requirements
- Privacy policy: Required for all websites collecting any user data (including analytics)
- Terms of service: Recommended to limit liability and set user expectations
- Cookie consent: Required for EU traffic under GDPR (cookie notification banner)
- CCPA compliance: Additional privacy requirements for sites with California visitors
Program-Specific Requirements
Different affiliate programs have varying approval requirements:
Amazon Associates
- Active website: Established site with original content
- Minimum sales: Must generate 3 qualified sales within first 180 days
- Content policy: No excessive pricing information (prices change frequently)
- Prohibited: Email marketing with affiliate links, link shorteners, offline marketing materials
Premium Networks (CJ Affiliate, Impact, etc.)
- Established traffic: Many merchants require 5,000+ monthly visitors
- Content quality: Professional-looking site with substantial relevant content
- Niche relevance: Content should align with merchant offerings
- Application details: Traffic stats, promotion methods, and marketing plans often required
- Geographic requirements: Some programs limited to specific countries