Requirements

Affiliate Programs

What You Need to Start Affiliate Marketing

Equipment & Technical Requirements

Essential Equipment

  • Computer: Any reliable desktop or laptop with internet access
  • Internet connection: Stable broadband connection (minimum 10 Mbps)
  • Smartphone: For social media management and on-the-go content creation (optional but recommended)

Digital Infrastructure

  • Domain name: Your website address ($10-15/year)
  • Web hosting: Server space for your website ($5-30/month)
  • Content management system: WordPress recommended (free)
  • Email marketing platform: For building subscriber lists (free to start with providers like MailerLite, $15-50/month as you grow)
  • Basic plugins/tools: Affiliate link management, analytics integration, SEO tools ($0-50/month)

Skills & Knowledge

Essential Skills

  • Content creation: Writing product reviews, guides, and promotional content
  • Basic HTML/CSS: For simple website customizations and formatting
  • SEO fundamentals: Keyword research, on-page optimization
  • Copywriting: Creating persuasive content that drives action
  • Basic analytics: Understanding traffic sources and user behavior

Helpful But Not Required

  • Graphic design: Creating custom images and infographics
  • Video production: For YouTube or social media content
  • Email marketing: Building sequences and automations
  • Social media management: Building audiences on relevant platforms
  • Paid advertising: Managing PPC campaigns (for faster scaling)

Startup Costs

Item Minimum Cost Recommended Cost Notes
Domain Name $10/year $15/year Higher for premium domains
Web Hosting $5/month $15-30/month Shared hosting to start, managed WordPress as you grow
WordPress Theme $0 (free themes) $59-99 (one-time) Premium themes offer better customization and support
Email Marketing $0 (up to 1,000 subscribers) $15-30/month Cost increases with subscriber count
SEO Tools $0 (free tools) $99-199/month Ahrefs, SEMrush, or similar for serious affiliates
Content Creation $0 (DIY) $100-500/month Outsourcing content ($0.05-0.25/word)
Total Startup (Minimum) $70-100 (domain + first few months of hosting)
Recommended Monthly Budget $200-500 for serious growth

Legal & Regulatory Requirements

Failure to comply with disclosure requirements can result in FTC penalties and program termination.

FTC Disclosure Requirements

  • Mandatory disclosures: Clear and conspicuous disclosure of affiliate relationships before any affiliate links
  • Placement: Disclosures must appear before the first affiliate link, not buried in footers or about pages
  • Sample disclosure: "This post contains affiliate links. If you purchase through these links, I may earn a commission at no additional cost to you."

Business Structure & Taxes

  • Business registration: Can start as sole proprietor in most jurisdictions (formal registration not required initially)
  • Tax reporting: Income reported on Schedule C (US), quarterly estimated taxes may be required
  • Record keeping: Track all income and business expenses for tax purposes
  • International considerations: May be subject to tax withholding from US-based affiliate programs (typically 30% without tax treaties)

Website Legal Requirements

  • Privacy policy: Required for all websites collecting any user data (including analytics)
  • Terms of service: Recommended to limit liability and set user expectations
  • Cookie consent: Required for EU traffic under GDPR (cookie notification banner)
  • CCPA compliance: Additional privacy requirements for sites with California visitors

Program-Specific Requirements

Different affiliate programs have varying approval requirements:

Amazon Associates

  • Active website: Established site with original content
  • Minimum sales: Must generate 3 qualified sales within first 180 days
  • Content policy: No excessive pricing information (prices change frequently)
  • Prohibited: Email marketing with affiliate links, link shorteners, offline marketing materials

Premium Networks (CJ Affiliate, Impact, etc.)

  • Established traffic: Many merchants require 5,000+ monthly visitors
  • Content quality: Professional-looking site with substantial relevant content
  • Niche relevance: Content should align with merchant offerings
  • Application details: Traffic stats, promotion methods, and marketing plans often required
  • Geographic requirements: Some programs limited to specific countries

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