Introduction
Brand Deals & UGCBrand Deals & UGC: Create Content for Companies Without Needing a Following
User-Generated Content (UGC) creation is a flexible sidegig where you create authentic-looking photos and videos for brands to use in their marketing—without needing a large social media following or showing your face.
Unlike traditional influencer marketing that pays for reach and exposure, UGC focuses on your content creation skills. Brands pay for your ability to produce relatable, conversion-focused assets they can use on their websites, social media channels, and advertisements. As a UGC creator, you essentially function as a freelance content producer specializing in creating authentic content that looks native to platforms like TikTok, Instagram, and YouTube.
With low startup costs (just a smartphone and basic editing skills) and the potential to earn $100-500+ per deliverable, UGC creation has become one of the most accessible and lucrative creative sidegigs in the digital economy. Whether you're looking to earn extra income on weekends or build a full-scale content agency, UGC offers a flexible path to monetizing your creative skills.
Quick Facts: UGC Creation
- Startup Costs: $0-500 (smartphone, basic lighting, editing apps)
- Average Pay: $100-500 per content piece
- Time Commitment: Flexible, 5-20 hours/week
- Skills Required: Basic photography/videography, editing, storytelling
- Following Required: None! Content quality matters more than audience size