Tips for Success
Brand Deals & UGCKeys to Success with Brand Deals & UGC
Create Platform-Specific Content
Tailor your UGC specifically for each platform rather than using identical content across all channels. TikTok favors raw, authentic content with trending sounds (15-30 seconds), Instagram Reels require slightly higher production value with strong visual elements, and YouTube needs more detailed, information-rich content. Study each platform's top-performing branded content and note the differences in pacing, format, and call-to-actions. Beginners often make the mistake of creating one-size-fits-all content that performs poorly across all platforms.
Master the Hook-Problem-Solution-CTA Framework
Structure your UGC using the proven Hook-Problem-Solution-CTA framework that brands consistently seek. Start with an attention-grabbing first 3 seconds (pattern interrupt or curiosity gap), agitate a problem your viewer likely has, present the product as the solution, and end with a clear call-to-action. This structure typically achieves 2-3x higher conversion rates than unstructured content. Advanced creators develop multiple variations of this framework for different product categories and test which performs best for each client.
Build a Niche-Specific Portfolio
Rather than creating generic content across many categories, specialize in 1-3 niches where you have genuine interest or expertise. Create 8-10 portfolio pieces specifically for these niches before pitching brands. For example, if targeting skincare, create before/after demonstrations, "day in the life" routines, and problem-solution videos featuring products you already own. This targeted approach yields response rates 4-5x higher than generalist portfolios. Many beginners dilute their appeal by trying to be everything to everyone instead of becoming known for excellence in a specific category.
Develop a Strategic Pricing Structure
Create a tiered pricing system based on deliverable type, usage rights, and exclusivity rather than charging flat rates. For example: $150 for social-media-only usage, $250 for website and social media, and $400 for full commercial rights including paid advertising. Include volume discounts for packages (5+ videos) and premium rates for rush delivery (24-48 hours). Advanced creators implement monthly retainer packages ($1,000-3,000) that guarantee a set number of deliverables each month, creating income stability. A common mistake is underpricing extended usage rights, essentially giving away thousands in potential value.
Perfect Your Outreach Strategy
Implement a systematic outreach process targeting 15-20 new brands weekly with personalized pitches. Research each brand's existing content, identify gaps or opportunities for improvement, and create a custom 15-second sample demonstrating your vision for their products. When contacting decision-makers, focus on marketing outcomes rather than content features—"I can help increase your conversion rate" resonates better than "I make great videos." Track response rates and refine your approach based on patterns. Advanced creators build relationships with marketing agencies that can provide consistent client referrals, effectively outsourcing their lead generation.
Establish Efficient Production Systems
Develop a batching system that maximizes your hourly rate by grouping similar tasks. Schedule dedicated days for filming multiple clients' content, editing sessions, and administrative work rather than switching between tasks. Create templates for common video formats, pre-saved caption frameworks, and reusable editing presets. Advanced creators can produce 15-20 pieces of content in a single day using these systems, compared to beginners who might create only 2-3. A critical mistake is treating each project as entirely unique rather than identifying repeatable processes that can be systematized and scaled.
Leverage Performance Data to Increase Rates
Request performance metrics from clients to identify which of your content pieces drive the highest engagement and conversions. Use this data to refine your approach and justify rate increases based on ROI rather than time invested. For example, if your content achieves a 1.8% conversion rate versus their average of 1.2%, you can quantify your value in actual revenue generated. Advanced creators negotiate performance-based bonuses for content that exceeds benchmarks. Many creators fail to follow up on content performance, missing valuable insights and the opportunity to position themselves as strategic partners rather than just content producers.