Getting Started

Step-by-Step Process

1. Set Up Your Accounts (1-2 Days)

   Create accounts on all major marketplaces:

   • StockX - The leading marketplace operating like a stock exchange for sneakers
   • GOAT - Another major platform with both new and used options
   • eBay - Now offers authentication and zero selling fees on sneakers over $100
   • Grailed - Good for fashion-forward and luxury sneakers

   Tip: Complete all verification steps and link your payment methods immediately to avoid delays later.
2. Download Essential Apps (Same Day)

   • SNKRS (Nike) - Essential for limited Nike releases
   • Confirmed (Adidas) - Required for Yeezy and limited Adidas drops
   • Sole Retriever - For tracking upcoming releases
   • J23 - For Jordan release notifications
3. Secure Startup Capital (1-7 Days)

   Allocate $1,000-2,000 for initial inventory. Set up:

   • Separate bank account for business transactions
   • PayPal Business account
   • Cash App and Venmo for local transactions
   • Spreadsheet for tracking inventory and expenses

   Note: Never use personal emergency funds. This is a business that requires investment capital.
4. Join Communities & Research (3-5 Days)

   • Follow key Twitter accounts: @SoleLinks, @SneakerNews, @DropsByJay
   • Join subreddits: r/sneakers, r/sneakermarket
   • Join free Discord servers like SoleLinks and Sneaker Drops
   • Subscribe to YouTube channels: Sneaker Talk, Harrison Nevel, Resell University
5. Learn Authentication Basics (5-7 Days)

   • Download CheckCheck or Legit App for authentication help
   • Study authentication guides for popular models (Jordan 1, Dunks, Yeezys)
   • Learn about box labels, stitching patterns, and material quality
   • Practice with comparison photos between authentic and replica pairs

   This knowledge protects your investment and reputation.
6. Create Your Release Calendar (1-2 Days)

   • Use Sole Retriever or Droplist to build a 30-day release calendar
   • Research historical resale performance of upcoming models on StockX
   • Identify 3-5 upcoming releases with moderate resale potential ($50-100 profit)
   • Focus on "easier" releases rather than hyper-competitive drops
7. Prepare For Your First Drop (1 Day Before Release)

   • Set up multiple devices with your accounts logged in
   • Have payment methods saved and verified
   • Research the exact drop time and method (raffle, first-come-first-served)
   • Join Discord channels for live drop assistance
   • Prepare backup retailers (Foot Locker, Finish Line, boutiques)
8. Execute Your First Purchase (Release Day)

   • Be online 15-30 minutes before the drop time
   • Use multiple devices simultaneously
   • Follow drop instructions precisely - speed matters
   • Have backup retailers ready if primary attempts fail
   • Consider local store raffles and in-person releases

   Success rates for beginners are typically 10-20% on limited releases.
9. List and Sell Your First Pair (1-2 Days After Receiving)

   • Take high-quality photos in natural light
   • Check current market prices on StockX and GOAT
   • List on multiple platforms simultaneously
   • Price competitively for your first sale (prioritize quick turnover)
   • Prepare proper shipping materials (double-box, bubble wrap)

   First sales typically happen within 1-7 days of listing if priced appropriately.
10. Complete the Transaction (1-14 Days)

    • Ship promptly after sale (within 24 hours)
    • Use platform-recommended shipping methods
    • Include all original packaging and accessories
    • Wait for authentication process (3-7 days typically)
    • Receive payment after successful authentication

    From purchase to payment receipt typically takes 30-45 days for your first flip.