How it Works
Sneaker TradingHow Sneaker Trading Works
1. Research & Target
Stay informed about upcoming releases through apps like SNKRS, Confirmed, and Sole Retriever. Research historical resale performance of similar models and identify which releases have profit potential. Focus on limited collaborations, exclusive colorways, and retro models with strong demand.
2. Acquire Inventory
Purchase sneakers at retail price through official brand websites, retailer apps, in-store releases, or raffles. Successful resellers use multiple devices, accounts, and sometimes automated tools to increase chances on high-demand releases. Building relationships with local boutiques can provide access to limited releases.
3. Authenticate & Prepare
Verify your inventory is authentic and in perfect condition. Take high-quality photos from multiple angles. Create detailed listings that include the box condition, included accessories, and sizing information. Proper storage is crucial to maintain value until sale.
4. List & Sell
List your sneakers on marketplaces like StockX, GOAT, eBay, or local platforms. Set competitive prices based on recent sales data and current market conditions. Decide whether to sell immediately or hold for potential price increases. Once sold, ship promptly and securely to maintain positive seller ratings.
5. Scale & Optimize
As you gain experience, reinvest profits to increase inventory volume. Track performance metrics to identify which models and strategies yield the best returns. Develop systems for inventory management, authentication expertise, and release monitoring. Advanced resellers often diversify into related markets or create premium information services for other resellers.