Firefly
Firefly | Advanced Digital Tops & Car Wraps | In-Car, On-Car, Around-Car & Digital OOH Advertising
Basic Information
Description
A data-first mobile media network delivering dynamic, contextually aware brand activations through car top and in-car display technology, offering digital out-of-home advertising solutions like car tops, wraps, and experiential marketing.
Brief History
Founded by Kaan Gunay, Firefly acquired Strong Outdoor (2020), Curb Taxi Media (2021), and Ubiquitous (2024), expanding to 12 U.S. markets. Launched the first mobile hologram in 2020 and partnered with Hyundai in 2022 for EV adoption initiatives.
Onboarding Process
Drivers download the app and apply to participate in the advertising network
Requirements
General Requirements
Participation in rideshare/taxi networks with compatible vehicles
Technical Requirements
Regions
New York, Las Vegas, Los Angeles, Chicago, San Francisco, Miami, and other North American markets