Brand Deals & UGC evidence: 42 quotes from 6 creators
Every quote, figure and source behind our brand deals & ugc guide: 42 quotes from 6 creators, grouped by claim, with the full source list.
Every quote, by claim
Accepted figures: each is backed by the creators quoted under it, verbatim and linked to the moment they said it.
Typical hours per week: 8–30 hours/week
“if you're already working 40 plus hours a week and you're going to be doing UGC for an extra 10 to 15 hours a week, that's fine.”
“you have to put in 20 to 30 hour work weeks in order to achieve $10,000 a month.”
“I was honestly at the most probably just working like 15 maybe 20 hours a week if I had a bunch of projects I was trying to wrap up”
“In Q1, I spent about an average of 8 hours a week doing UGC.”
Income volatility: high
“Cuz I was having lots of up and downs. Like some were like 3K months and then seven month 7K months.”
“Like, you know, this isn't this isn't guaranteed money. It can go up and down.”
“or like uncapped UGC where you're doing maybe $10 a video, but due to the views you can make anywhere between $10 to up to like thousands of dollars per video.”
“Like one month I had 20K plus month and like I was working four or five hours a day. Um and then the next month I could be making 13K.”
“So it's a it's a bit I would say unpredictable, but there definitely is um opportunity there to increase the amount of money that you are making with those deals”
“a lot of our creators are making 20, 30K, made 100 videos for a brand and didn't make a dollar.”
Ongoing cost: $30–$60/month
“That covered my $30 fee I had from Bento before I canceled them the next month cuz I didn't need them anymore. $30 or $60 now.”
Fit by life phase (employed_moonlighter): 0.80 score 0–1
“There's a lot of stuff you can do on the side while you're working full-time.”
Fit by life phase (student): 0.74 score 0–1
“So, college students have such an advantage in UGC.”
“I did it in college working a 9 to5 as well and still made time to to hang out with family and friends.”
Schedule control: own schedule
“Like if you have a full-time job, do it in the morning, do it at night.”
“Plus, I don't have to like clock in. I can work for myself.”
“when you first start, you can definitely fit it into the cracks of your life.”
“With UGC to just be able to travel around, have no boss, you really integrate work and life”
“building a second business in being UGC is that you can really just pour into it when you want”
Time to first dollar: 30 days
“I remember I got my first brand deal at the end of my first month”
“I'd say after my first month, I had my first deal where I made 2.5K off of it, posting two times a day on text on screen”
Work mode: remote
“And now I work for like apps, I make content for apps like from anywhere in the world.”
“You can you can spin up 5 to 10 to 15k a month from your home.”
“So that's why I love this because you're just working off apps and websites off your phone.”
“you just make simple videos for them and then you can go travel and buy the hotel.”
“And then you don't have physical products, and you can do that wherever, literally anywhere in the world.”
Single reports, not yet confirmed
What one creator said, before a second independent source backs it. Not used as a fact anywhere on the site.
Hourly earnings
“she was making really strong hourly rates from doing this 100, $200, $300 an hour and uh and up.”
“she was making really strong hourly rates from doing this under it to under $300 an hour and and up.”
“Again, working about 8 hours a week on UGC. So if we do that math, it comes out to about $110 an hour doing UGC.”
Monthly earnings, part time
“And I mean 5 to 10k a month for a college student is amazing.”
“Yes, I make about 3K per month with UGC consistently for the past like”
“He still works a 9 to5 and does 10k a month on top of that.”
Startup cost
“Yeah, get the mic, and the light, and the tripod, you spend 100 bucks, and you're you're in the game.”
Ongoing cost
“That covered my $30 fee I had from Bento before I canceled them the next month cuz I didn't need them anymore. $30 or $60 now.”
Time to first dollar
“I remember I got my first brand deal at the end of my first month”
“I'd say after my first month, I had my first deal where I made 2.5K off of it, posting two times a day on text on screen”
Typical hours per week
“In Q1, I spent about an average of 8 hours a week doing UGC.”
“I was honestly at the most probably just working like 15 maybe 20 hours a week if I had a bunch of projects I was trying to wrap up”
“if you're already working 40 plus hours a week and you're going to be doing UGC for an extra 10 to 15 hours a week, that's fine.”
Common pitfalls
“the only reason they didn't catch it is because they didn't watch the entire video back”
“When you're generic, it's very hard to capture the attention of a certain brand because a lot of brands have similar pain points”
“This is all CPM video style where it's like $10 a video. So, no wonder why brands ghost you because your videos are not created for these companies”
Employee pay in the related job, nationally and by state
BLS figures describe employees in the closest related occupation, not side-hustle income.
| Related occupation | Median pay | Middle 80% | People employed |
|---|---|---|---|
| Demonstrators and Product Promoters | $18.91/hr ($39,320/yr), BLS OEWS, May 2025 | $31,200–$63,850/yr | 64,520 |
| State | Median annual pay |
|---|---|
| Alabama | $28,630 |
| Arizona | $39,780 |
| Arkansas | $33,640 |
| California | $46,220 |
| Colorado | $37,750 |
| Connecticut | $36,890 |
| Delaware | $31,200 |
| District of Columbia | $39,750 |
| Florida | $31,300 |
| Georgia | $32,180 |
| Hawaii | $38,490 |
| Idaho | $31,370 |
| Illinois | $36,550 |
| Indiana | $47,630 |
| Iowa | $37,050 |
| Kansas | $33,770 |
| Kentucky | $42,910 |
| Louisiana | $29,680 |
| Maine | $35,880 |
| Maryland | $38,900 |
| Massachusetts | $47,590 |
| Michigan | $50,290 |
| Minnesota | $34,180 |
| Mississippi | $28,470 |
| Missouri | $37,740 |
| Montana | $33,070 |
| Nebraska | $32,180 |
| Nevada | $45,030 |
| New Hampshire | $38,510 |
| New Jersey | $36,420 |
| New Mexico | $29,110 |
| New York | $49,150 |
| North Carolina | $36,650 |
| North Dakota | $32,180 |
| Ohio | $34,610 |
| Oklahoma | $45,760 |
| Oregon | $38,430 |
| Pennsylvania | $36,910 |
| Puerto Rico | $22,530 |
| Rhode Island | $47,600 |
| South Carolina | $38,590 |
| South Dakota | $29,560 |
| Tennessee | $35,070 |
| Texas | $38,780 |
| Utah | $38,280 |
| Vermont | $37,040 |
| Virginia | $41,600 |
| Washington | $38,670 |
| Wisconsin | $38,220 |
All sources
- Brandon | UGC Creator, How This Fitness Coach Made $15K in His Fourth Month of UGC | Kason Grainger E8 (YouTube, 12 Oct 2026, at 32:06)
- Brandon | UGC Creator, Breaking the $10K/Month Ceiling: An Agency Owner’s Playbook for UGC Creators | Andrew Shin E4 (YouTube, 28 Sep 2026, at 45:16)
- Maddy Outdoors | UGC Coach, I Re-Interviewed My UGC Student 1 Year Later—She Went Full-Time into UGC and Quit Her Job (YouTube, 8 Jun 2026, at 16:15)
- Maddy Outdoors | UGC Coach, UGC Income Breakdown: How I Made $10K in Q1 (Part-Time) (YouTube, 6 Apr 2026, at 1:54)
- Gloria UGC, How she grew from $0-10k/mo as a UGC creator (here’s how!) (YouTube, 21 Oct 2026, at 3:04)
- Brandon | UGC Creator, $116K in 7 Months: How He Made Six Figures With UGC While Working Full-Time | Tyler Shafer E11 (YouTube, 29 Oct 2026, at 17:35)
- Gloria UGC, I showed this 20y.o Canvas UGC creator how to grow from $3k/mo to $10k/mo (full roadmap) (YouTube, 23 Oct 2026, at 7:30)
- Brandon | UGC Creator, How He Doubled His Tech Sales Income Working Just Two Hours a Day | Bryce Marin E6 (YouTube, 5 Oct 2026, at 14:01)
- Maddy Outdoors | UGC Coach, Canvas UGC vs Traditional UGC: Which Pays More? (YouTube, 15 Jun 2026, at 4:38)
- Brandon | UGC Creator, The Performance-Based UGC Playbook from Trybe’s #1 Agency Owner | Colin Reich (YouTube, 1 Oct 2026, at 11:09)
- Nate Flake | UGC Creator & Coach, Not everyone that starts making content has the goal to leave their careers, and that is okay! UGC (YouTube, 28 Oct 2026, at 0:39)
- Brandon | UGC Creator, Viral UGC Coach Reveals How to Get Paid More and Become Irreplaceable | Henry Pan E10 (YouTube, 22 Oct 2026, at 6:55)
- Gloria UGC, here’s how i would grow to $5k/mo creating UGC as a college student.. (private 1:1 session) (YouTube, 2 Nov 2026, at 39:37)
- Brandon | UGC Creator, How a New Dad Went From $17 an Hour to a Six-Figure UGC Business | Dakota Crane E9 (YouTube, 15 Oct 2026, at 1:02)
- Side Hustle Nation, 8 Weird Side Hustles That Are Actually Making Money (YouTube, 18 Sep 2026, at 11:25)
- The Side Hustle Show, 760: The $100k/mo Single-Function Site, the $4k Pet Party Planner, the $30k Cheese Fortune Teller, and more (podcast, 17 Sep 2026, at 11:38)
- Nate Flake | UGC Creator & Coach, UGC Made Her QUIT an 8-Year Live TV Career in 1 Month | Cristina Yanez | EP 75 (YouTube, 29 Oct 2026, at 24:18)
- BLS Occupational Employment and Wage Statistics, May 2025.
- BLS Employment Projections, 2025-35.
- O*NET 31.0 Database, 31.0.
All data
| Fact | Value | Source |
|---|---|---|
| Demand trend | stable | BLS Employment Projections, 2025-35 |
| Typical hours per week | 8–30 hours/week | Brandon | UGC Creator, Oct 2026; Brandon | UGC Creator, Sep 2026; Maddy Outdoors | UGC Coach, Jun 2026; Maddy Outdoors | UGC Coach, Apr 2026 |
| Income volatility | high | Gloria UGC, Oct 2026; Brandon | UGC Creator, Oct 2026; Maddy Outdoors | UGC Coach, Jun 2026 |
| Nearest occupation | Demonstrators and Product Promoters | O*NET 31.0 |
| Ongoing cost | $30–$60/month | Gloria UGC, Oct 2026 |
| Fit by life phase (employed_moonlighter) | 0.80 score 0–1 | Nate Flake | UGC Creator & Coach, Oct 2026 |
| Fit by life phase (student) | 0.74 score 0–1 | Brandon | UGC Creator, Oct 2026; Gloria UGC, Nov 2026 |
| Schedule control | own schedule | Brandon | UGC Creator, Oct 2026; Nate Flake | UGC Creator & Coach, Oct 2026; Maddy Outdoors | UGC Coach, Jun 2026 |
| Time to first dollar | 30 days | Gloria UGC, Oct 2026; Brandon | UGC Creator, Oct 2026 |
| Work mode | remote | Gloria UGC, Oct 2026; Brandon | UGC Creator, Oct 2026; Maddy Outdoors | UGC Coach, Jun 2026 |
| Median hourly wage, employees: demonstrators and product promoters | $18.91/hr | BLS OEWS, May 2025 |
| Median annual wage, employees: demonstrators and product promoters | $39,320/yr | BLS OEWS, May 2025 |
| Annual wage, 10th percentile: demonstrators and product promoters | $31,200/yr | BLS OEWS, May 2025 |
| Annual wage, 90th percentile: demonstrators and product promoters | $63,850/yr | BLS OEWS, May 2025 |
| People employed: demonstrators and product promoters | 64,520 jobs | BLS OEWS, May 2025 |
| Projected employment change, 10 years: demonstrators and product promoters | 0.2% | BLS Employment Projections, 2025-35 |
| Share self-employed: demonstrators and product promoters | 9% | BLS Employment Projections, 2025-35 |