Car Rental evidence: 62 quotes from 9 creators
Every quote, figure and source behind our car rental guide: 62 quotes from 9 creators, grouped by claim, with the full source list.
Every quote, by claim
Accepted figures: each is backed by the creators quoted under it, verbatim and linked to the moment they said it.
Monthly earnings, part time: $456–$1,900/month
“With a cheap $5,000 car, you can expect to make anywhere from $800 to $1,500 per month in profit.”
“on the revenue side, this vehicle is bringing in anywhere from $1,200 to $1,800 a month.”
“Whenever it comes to a Kia Soul, they generally make about $1,100 per month.”
“We could average like 10 to 13,000 a month.”
“when I saw I make almost $2,000, $1,900 for the month of April”
“So, $455.87 of monthly cash flow, the average ROI on these vehicles”
“But now a car like that, you can't make that much. You're probably between 6 to 800 dollars a month, depending on your market”
“So your average being let's just call it a thousand dollars per month.”
“So about $10,000 you can be successful with it to make about $1,000 a month”
Full-time or part-time: full time capable
“I consider this a secondary income. It's certainly a sizable income”
“it's allowed us to build a real business, run multiple cars, do six figures with a flexible schedule.”
“Once you get past a few cars, this is no longer just a side hustle. You're running a real operation.”
“I quit my job and I start my tour journey and I purchased one little car which is my Mercedes-Benz and now have 40 vehicles.”
“I quit my hotel manager job to become a Turo host.”
“Now we have about 300 cars directly tailored towards Uber and Lyft drivers.”
“if you want to do this full-time, you you want to build it up to about 20 cars. And that's when I realized you could have a full-time employee while still making a profit on it.”
Income volatility: high
“So our our revenue dropped 50% in the summer.”
Ongoing cost: $40–$133/month
“I recommend ABI.X, which comes out to about $100 per car per month.”
“their insurance is $100 a month. They have a GPS tracker that's $12.95 a month. Then they have their car washes that are $20 a month, right? Those are all of your fixed costs.”
“For this, I guess I can just write out off trip. Super variable. The prices will vary a ton, but you're talking about $40 to 120 per month.”
“On average, when we're on Turo, it was pretty close to 80 bucks a car per month is what we're spending per month per car on like scheduled maintenance.”
Platform fee (ride): 20%
“They have a set 8020 split that's going on and they are marketing themselves as the place for professional operators.”
Platform fee (turo): 10–30%
“80%, Turo gets 20%. Let's say that you go and deliver a vehicle for $100.”
“Turo would take either 30%, 20%, or 10%.”
“Right now, we run on the 90/10 plan, which means we keep 90% of the trip revenue, and Turo gets 10% of the of the revenue, right?”
“Now, after Turo took their 10%, we actually received about 173,000, right?”
“So, after that 10% cut, I'm you know, we're getting $144 off a car that was originally priced at 200.”
“If they book it 3 to 13 days in advance, the least you can get is 70%. The highest you can get is 90%.”
Scalability: high
“We started with one car, made plenty of mistakes along the way, and eventually scaled to over 50 plus vehicles just in Pittsburgh with over a 100 vehicles through our multiple locations.”
“Those are three cars of our 45-car fleet that are completely out of commission.”
“So, you can maybe see how these numbers work out, especially once you have 30, 40, 50 cars, and how it can end up being a substantial amount of money over time.”
“So, you can easily pocket $400 profit on each vehicle every month. So, if you have multiple vehicles like I have right now, it become very profitable.”
“I quit my job and I start my tour journey and I purchased one little car which is my Mercedes-Benz and now have 40 vehicles.”
“eventually grew to this amount of vehicles that I have today, which is 40 on my fleet”
“You can have 10 cars, 20 cars, 30 cars, or more.”
“Started with one car, grew it all up. We have about 300 right now between Phoenix and LA.”
Startup cost: $5,000–$17,000
“you need to budget $5,000 to buy your first rental car.”
“Typically, I say people should have at least 7 to 10K sitting aside to be able to get into this business.”
“are very easily purchased for about $5,000.”
“Like $17,000 is about where I'd expect you to come in.”
“For $5 to $10,000 a car, 1,200 a month.”
“So about $10,000 is what I recommend to start.”
Vehicle required: yes
“you need to budget $5,000 to buy your first rental car.”
“you could buy a car, a really nice car, and you could have people pay you to use the car every once in a while”
“Buy a car, add it to the system, and rent it out.”
Work mode: local
“This is a hard business though to own if you're not there. I mean, you've got to be able to do damage control and crisis management and booking emergencies.”
Single reports, not yet confirmed
What one creator said, before a second independent source backs it. Not used as a fact anywhere on the site.
Monthly earnings, part time
“With a cheap $5,000 car, you can expect to make anywhere from $800 to $1,500 per month in profit.”
“on the revenue side, this vehicle is bringing in anywhere from $1,200 to $1,800 a month.”
“Whenever it comes to a Kia Soul, they generally make about $1,100 per month.”
Startup cost
“So about $10,000 is what I recommend to start.”
“you need to budget $5,000 to buy your first rental car.”
“Typically, I say people should have at least 7 to 10K sitting aside to be able to get into this business.”
Ongoing cost
“I recommend ABI.X, which comes out to about $100 per car per month.”
“their insurance is $100 a month. They have a GPS tracker that's $12.95 a month. Then they have their car washes that are $20 a month, right? Those are all of your fixed costs.”
“On average, when we're on Turo, it was pretty close to 80 bucks a car per month is what we're spending per month per car on like scheduled maintenance.”
Common pitfalls
“I've noticed one thing that puts the entire business at risk, and that thing is building the business around one platform.”
“Never accept the first offer. Run a fair market value analysis, file a supplemental claim, and claim your loss of rental income.”
“Do NOT pay the tow yard to release it until you call Turo. If it's totaled, they send IAA to grab it for free.”
Platform fee
“Turo would take either 30%, 20%, or 10%.”
“Right now, we run on the 90/10 plan, which means we keep 90% of the trip revenue, and Turo gets 10% of the of the revenue, right?”
“Now, after Turo took their 10%, we actually received about 173,000, right?”
Income volatility
“So our our revenue dropped 50% in the summer.”
All sources
- Alex Profits, How much does it cost to start a car rental business?😳 #turo #sidehustle #business (YouTube, 22 Oct 2026, at 0:57)
- Car Rental Coach, How Much Money Does One Car Make us on Turo? (YouTube, 22 Sep 2026, at 1:00)
- Aubrey Janik, The Economics of a Car Sharing Fleet (YouTube, 12 Oct 2026, at 3:46)
- Brandon Ascari, Why Turo Hosts Are Leaving (And What I'm Doing About It) (YouTube, 29 Sep 2026, at 5:13)
- Rolls Henri, How I Went From 1 Car to 40 Cars on Turo (YouTube, 26 Jun 2026, at 6:43)
- Fleet Brothers, My Most Profitable Turo Cars… It’s not what you’d think! (YouTube, 18 Aug 2026, at 26:41)
- King of Rentals, Turo Has Changed... Here's What Every Host Needs to Know! (YouTube, 31 Oct 2026, at 4:22)
- King of Rentals, Turo VS Ride Share Rentals: Which Is More Profitable? (YouTube, 18 Oct 2026, at 1:08)
- Car Rental Coach, The Secret To Building a Successful Car Rental Business (YouTube, 2 Nov 2026, at 22:57)
- Turo Hustle, Turo Is Making It Harder for Hosts (Here’s What Changed) (YouTube, 17 May 2026, at 0:59)
- Rolls Henri, How I Run a 40-Car Turo Fleet Without Losing Control (YouTube, 24 Sep 2026, at 0:03)
- Rolls Henri, The $75,000 Loan Mistake That Almost Destroyed My 40-Car Turo Business (YouTube, 30 Jun 2026)
- King of Rentals, How To Decide If It's Worth Renting To Someone! (YouTube, 21 Oct 2026, at 0:27)
- King of Rentals, Insurance For Ride Share Rentals: The Ultimate Crash Course (YouTube, 22 Oct 2026, at 5:38)
- Car Rental Coach, I Wouldn't Depend on Turo Anymore...Here's Why... (YouTube, 12 Oct 2026, at 10:35)
- Car Rental Coach, Turo's Biggest Changes Yet Are Here... (YouTube, 5 Oct 2026, at 2:28)
- Brandon Ascari, Turo Quietly Changed How Much You Keep in 2026 (Here's the Math) (YouTube, 30 Jun 2026, at 0:59)
- Turo Hustle, Guest Damaged My Car. Turo Didn’t Make Them Pay. (YouTube, 7 Jun 2026, at 2:33)
- Turo Hustle, Is Turo Still Worth It In 2026? (YouTube, 28 May 2026, at 2:11)
- Car Rental Coach, How to Market a Car Rental Business in 2027 (YouTube, 30 Sep 2026, at 1:47)
- Aubrey Janik, An Update on my 45-Car Car Sharing Fleet (YouTube, 21 Aug 2026, at 7:14)
- Rolls Henri, What I'd Do Differently If I Started a Turo Business Again (After Building a 40-Car Fleet) (YouTube, 4 Jul 2026, at 8:09)
- Rolls Henri, Why I Wish I Knew This Before I Started Turo (YouTube, 21 Sep 2026, at 4:28)
- Car Rental Coach, Dave Ramsey Just Went OFF on Turo.... (YouTube, 26 Oct 2026, at 16:17)
- King of Rentals, How Much Money Do You ACTUALLY Make Renting Cars? (YouTube, 16 Oct 2026, at 2:22)
- Acquisitions Anonymous Podcast, This $655K Hawaii Business Makes $263K a Year?! (YouTube, 30 Oct 2026, at 16:51)
- Car Rental Coach, Nobody Talks About How Hard It Is To Go From This To This 🚗 (YouTube, 15 Oct 2026)