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Live selling evidence: 45 quotes from 10 creators

Every quote, figure and source behind our live selling guide: 45 quotes from 10 creators, grouped by claim, with the full source list.

Every quote, by claim

Accepted figures: each is backed by the creators quoted under it, verbatim and linked to the moment they said it.

Full-time or part-time: full time capable

“six months till now it's been pretty steady ten $15,000 a month in profit”

— Chris Koerner, He Found a Way to Make $1K/Hour From His Phone⏐Ep. #287 (podcast, 31 Mar 2026, at 28:34)

“I am a full-time whatnot seller”

— MellowState, Am I Still Using My Whatnot Shipping Settings? Updated Method (YouTube, 22 Sep 2026, at 0:06)

“I've been selling on whatnot for over three years at this point, but a lot of it was part-time stuff. I'm finally into the full-time whatnot live auction stuff.”

— MellowState, How I Use $1 Starts to Grow My Whatnot Business (YouTube, 23 Sep 2026, at 1:19)

“My name is Paul, go by the Philly Flipper. I'm a full-time whatnot reseller”

— Philly Phlipper, How to make 6 figures selling from home (YouTube, 19 Aug 2026, at 1:23)

“I'm a full-time whatnot seller. That's what I do for a living.”

— Philly Phlipper, Lights camera action! All you need to run a show (YouTube, 29 Jul 2026, at 3:54)

“I sell full-time on Whatnot and on eBay.”

— Philly Phlipper, How to make 6 figures selling from home (YouTube, 14 Oct 2026, at 8:49)

“If you want to make Whatnot a full-time business or something that is serious, you have to take it seriously, and you have to play by the rules.”

— ResellMaven, Whatnot Shipping Charges Are Going To Cost Sellers Money - 2026 Carrier Adjustments Update Explained (YouTube, 21 May 2026, at 24:14)

“if you're a if you're a one person and you're selling on Whatnot, you're probably not going to be making like consistent full-time income.”

— Taylor Jo, What We Flip Online Instead of Going To Work (YouTube, 21 Oct 2026, at 50:07) Disputes this figure.

“I'm a multi-platform full-time reseller and I make most of my money off of Whatnot.”

— Taylor Jo, How To Set Up Shipping On Whatnot (YouTube, 24 Jun 2026, at 0:42)

“it started building up from just maybe an hour a week to two hours a week to four hours a week till now this is a full-time gig”

— The Side Hustle Show, 740: This Part-Time Pastor Sold $2M On Whatnot Last Year (podcast, 21 May 2026, at 10:00)

Income volatility: high

“and the thing with live selling is it, it fluctuates so much”

— Chris Koerner, He Found a Way to Make $1K/Hour From His Phone⏐Ep. #287 (podcast, 31 Mar 2026, at 23:17)

“Yeah, so Whatnot is super unpredictable, unfortunately.”

— Taylor Jo, What We Flip Online Instead of Going To Work (YouTube, 21 Oct 2026, at 50:58)

Payout methods (whatnot): Bank transfer

“Now, these are some of the actual payouts I've transferred to my bank account.”

— Reaper Reviews, How Much Does Whatnot REALLY Take From Sellers? (YouTube, 19 Oct 2026, at 2:18)

Platform fee (facebook): 0%

“I actually will do Facebook lives and sell product. And it's, it's really powerful because I don't have any fees.”

— Chris Koerner, Laid Off 2 Days Before Christmas, Now He Makes $60k/Month Reselling⏐Ep. #276 (podcast, 19 Feb 2026, at 14:10)

Platform fee (whatnot): 8%

“his margins are generally lower on Whatnot sales than for his traditional brick-and-mortar shop”

— Side Hustle Nation, How to Find a Side Hustle Where Customers Already Exist (YouTube, 6 Oct 2026, at 25:34) Disputes this figure.

“Whatnot standard commission for trading cards is 8% meaning they take about $78 from that amount”

— Reaper Reviews, How Much Does Whatnot REALLY Take From Sellers? (YouTube, 19 Oct 2026, at 0:11)

“So, your main fee is the 8% commission that goes directly to Whatnot, and this is the fee that is applied to the price of the items that item sells for.”

— ResellMaven, Selling on Whatnot Most Frequently Asked Questions, ANSWERED! What New Sellers Need to Know Goodwill (YouTube, 2 Jul 2026, at 10:31)

Schedule control: own schedule

“the magical thing about whatnot is you build a store, let's call it, that fits your own personal needs, your inventory needs, your spatial needs, your time needs. You get to decide what you want your whatnot business to look like.”

— MellowState, How I Use $1 Starts to Grow My Whatnot Business (YouTube, 23 Sep 2026, at 3:09)

“So, it's whatever time you can be consistent on you can find an audience.”

— Philly Phlipper, How to make 6 figures selling from home (YouTube, 14 Oct 2026, at 1:16:05)

“as a reseller, it's lucky to have that flexibility”

— ResellMaven, Finding A $500 Item at Goodwill Bins! What Sold on eBay & New Whatnot Selling Strategy (YouTube, 7 May 2026, at 6:38)

“So, I love that you can just go live whenever you want on whatnot. That's the best thing ever.”

— Taylor Jo, Life As A Live Seller (YouTube, 7 Oct 2026, at 17:09)

“But that that way you that you can just do it on your own schedule, which I think is cool.”

— Nate Flake | UGC Creator & Coach, UGC Made Her QUIT an 8-Year Live TV Career in 1 Month | Cristina Yanez | EP 75 (YouTube, 29 Oct 2026, at 37:34)

“I want to do two shows two big shows every single week, which is going to be Tuesdays and Thursdays.”

— Hustle To Resell (Jhonny), Nobody Talks About This Side of Reselling (YouTube, 22 Oct 2026, at 16:45)

“You'll want to give your show a good title, choose a thumbnail, schedule time, whatever works best for you.”

— Reaper Reviews, What to Do AFTER Your First Whatnot Show (YouTube, 2 Nov 2026, at 0:22)

“we made it a like a deal every weekend after we put our kids down to bed, we're gonna stream”

— The Side Hustle Show, 741: $1500/mo With His ATM Side Hustle (podcast, 28 May 2026, at 40:28)

Startup cost: $0–$5,400

“So, I think $5,400 was my total investment for $350,000 of merchandise.”

— Chris Koerner, This Is Why Live Selling Is Exploding Right Now (YouTube, 18 Feb 2026, at 1:57)

“somewhere in the neighborhood of free if you already own some of this and somewhere in the neighborhood of probably like a hundred to a two hundred dollars when you're wanting to get some inventory or a thermal label printer”

— Reaper Reviews, How Much Money Do You REALLY Need to Start Selling on Whatnot? (YouTube, 28 Sep 2026, at 2:50)

Work mode: remote

“And I do that working from home. I don't have a warehouse.”

— Philly Phlipper, How to make 6 figures selling from home (YouTube, 14 Oct 2026, at 9:05)

“you can do it in your house, you can do it in your apartment, and it has a super high perceived”

— Chris Koerner, He Found a Way to Make $1K/Hour From His Phone (YouTube, 31 Mar 2026, at 31:59)

Single reports, not yet confirmed

What one creator said, before a second independent source backs it. Not used as a fact anywhere on the site.

Hourly earnings

“You had no presence, no account, no following and you've made 200 an hour so far.”

— Chris Koerner, She Turned $1 Into $5,000 With This Overlooked Side Hustle⏐Ep. #257 (podcast, 16 Dec 2025, at 38:44). Reported: $200/hr

“You had no presence, no account, no following. And you've made $200 in an hour so far.”

— Chris Koerner, This Is Why Live Selling Is Exploding Right Now (YouTube, 18 Feb 2026, at 4:11). Reported: $200/hr

“Okay. So 175 bucks profit an hour. That's after, you know, paying for your employees”

— Chris Koerner, He Found a Way to Make $1K/Hour From His Phone (YouTube, 31 Mar 2026, at 27:21). Reported: $175/hr

Startup cost

“So, I think $5,400 was my total investment for $350,000 of merchandise.”

— Chris Koerner, This Is Why Live Selling Is Exploding Right Now (YouTube, 18 Feb 2026, at 1:57). Reported: $5,400

“somewhere in the neighborhood of free if you already own some of this and somewhere in the neighborhood of probably like a hundred to a two hundred dollars when you're wanting to get some inventory or a thermal label printer”

— Reaper Reviews, How Much Money Do You REALLY Need to Start Selling on Whatnot? (YouTube, 28 Sep 2026, at 2:50). Reported: $0–$200

Typical hours per week

“it started building up from just maybe an hour a week to two hours a week to four hours a week till now this is a full-time gig”

— The Side Hustle Show, 740: This Part-Time Pastor Sold $2M On Whatnot Last Year (podcast, 21 May 2026, at 10:00). Reported: 1–4 hours/week

Common pitfalls

“you see other people selling them on what not, you know, like, man, I want to, I want to sell that brand because that brand does well for them. It'll do well for me. Then you end up paying too much for it.”

— Chris Koerner, He Found a Way to Make $1K/Hour From His Phone⏐Ep. #287 (podcast, 31 Mar 2026, at 30:05). Reported: Buying inventory on emotion and overpaying for brands other sellers do well with

“one of our biggest traps is is you get emotional and you try to purchase a brand that you really like, that you think is expensive, that everybody should like.”

— Chris Koerner, Selling on Whatnot With Zero Followers (YouTube, 16 May 2026, at 8:06). Reported: buying brands you personally like that buyers don't recognise, so their perceived value is low

“If you do not put an accurate shipping label on your package, you will be charged by whatnot. They are now holding sellers accountable.”

— MellowState, My Reduced Shipping Settings for a Whatnot Kids Show (YouTube, 24 Sep 2026, at 11:25). Reported: Not reweighing packages before shipping, so the label understates the weight and the platform charges the seller

Platform fee

“Whatnot standard commission for trading cards is 8% meaning they take about $78 from that amount”

— Reaper Reviews, How Much Does Whatnot REALLY Take From Sellers? (YouTube, 19 Oct 2026, at 0:11). Reported: 8%

“So, your main fee is the 8% commission that goes directly to Whatnot, and this is the fee that is applied to the price of the items that item sells for.”

— ResellMaven, Selling on Whatnot Most Frequently Asked Questions, ANSWERED! What New Sellers Need to Know Goodwill (YouTube, 2 Jul 2026, at 10:31). Reported: 8%

“I actually will do Facebook lives and sell product. And it's, it's really powerful because I don't have any fees.”

— Chris Koerner, Laid Off 2 Days Before Christmas, Now He Makes $60k/Month Reselling⏐Ep. #276 (podcast, 19 Feb 2026, at 14:10). Reported: 0%

Income volatility

“and the thing with live selling is it, it fluctuates so much”

— Chris Koerner, He Found a Way to Make $1K/Hour From His Phone⏐Ep. #287 (podcast, 31 Mar 2026, at 23:17). Reported: high

“Yeah, so Whatnot is super unpredictable, unfortunately.”

— Taylor Jo, What We Flip Online Instead of Going To Work (YouTube, 21 Oct 2026, at 50:58). Reported: high

“the thing with live selling is it fluctuates so much”

— Chris Koerner, He Found a Way to Make $1K/Hour From His Phone (YouTube, 31 Mar 2026, at 23:29). Reported: high

Schedule control

“So, I love that you can just go live whenever you want on whatnot. That's the best thing ever.”

— Taylor Jo, Life As A Live Seller (YouTube, 7 Oct 2026, at 17:09). Reported: own schedule

All sources

All data

FactValueSource
Full-time or part-timefull time capableChris Koerner, Mar 2026; MellowState, Sep 2026; Philly Phlipper, Aug 2026; Philly Phlipper, Jul 2026; Philly Phlipper, Oct 2026; ResellMaven, May 2026; Taylor Jo, Oct 2026; Taylor Jo, Jun 2026; The Side Hustle Show, May 2026
Income volatilityhighChris Koerner, Mar 2026; Taylor Jo, Oct 2026
Payout methods (whatnot)Bank transferReaper Reviews, Oct 2026
Platform fee (facebook)0%Chris Koerner, Feb 2026
Platform fee (whatnot)8%Side Hustle Nation, Oct 2026; Reaper Reviews, Oct 2026; ResellMaven, Jul 2026
Schedule controlown scheduleMellowState, Sep 2026; Philly Phlipper, Oct 2026; ResellMaven, May 2026; Taylor Jo, Oct 2026; Nate Flake | UGC Creator & Coach, Oct 2026; Hustle To Resell (Jhonny), Oct 2026; Reaper Reviews, Nov 2026; The Side Hustle Show, May 2026
Startup cost$0–$5,400Chris Koerner, Feb 2026; Reaper Reviews, Sep 2026
Work moderemotePhilly Phlipper, Oct 2026; Chris Koerner, Mar 2026