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Newsletter evidence: 28 quotes from 6 creators

Every quote, figure and source behind our newsletter guide: 28 quotes from 6 creators, grouped by claim, with the full source list.

Every quote, by claim

Accepted figures: each is backed by the creators quoted under it, verbatim and linked to the moment they said it.

Full-time or part-time: full time capable

“Started once a week, switched to three times a week and now we do five times a week. It's my full time job.”

— Chris Koerner, Q&A: Home service vertical integration, quit job to start a biz, bandit signs, bookkeeping biz and 50/50 partnership advice. Ep. #007. Small Business Ideas and Entrepreneurship (podcast, 26 Mar 2024, at 39:30)

“switched to three times a week and now we do it five times a week it's my full-time job”

— Chris Koerner, How to Grow your Business with $1 Bandit Signs (YouTube, 25 Mar 2024, at 39:39)

Fit by life phase (employed_moonlighter): 0.60 score 0–1

“Where I'm trying to grow that, that's my main thing, but have started this newsletter on the side.”

— Chris Koerner, Q&A: How to validate a local business idea? Plus 4 more call in questions! Ep. #036 (podcast, 8 Jul 2024, at 12:25)

Platform fee (substack): 10%

“Substack takes 10% of everything.”

— Chris Koerner, The Most Profitable AI Business You've Never Heard Of (YouTube, 27 Sep 2026, at 20:03)

“Whereas Substack takes 10%, Beehive takes nothing”

— Chris Koerner, $1K/Day Profit by Sending Letters⏐Ep. #274 (podcast, 13 Feb 2026, at 26:47)

“Whereas sub stack takes 10%, Beehive takes nothing.”

— Chris Koerner, How I Make $35k/Month With Other People's Content (Legally)⏐Ep. #269 (podcast, 26 Jan 2026, at 13:27)

“Substack makes money by taking ten percent of the income you make from your paid subscribers.”

— Legit Side Hustles Podcast, 3: 10 Side Hustles to Help You Crush 2025! (podcast, 21 Jan 2025, at 3:21)

“Substack makes 10% of your cut of of all paid subscriptions”

— The Creative Penn, Write For Money And Power: Becoming A Creator CEO With Amy Suto (YouTube, 21 Oct 2026, at 44:04)

“You pay no platform fees on paid subscriptions, whereas Substack takes 10%, Beehiiv takes nothing.”

— Chris Koerner, He Watched This Channel and Started a $2,600/Week Side Hustle (YouTube, 22 Jan 2026, at 14:04)

“You pay no platform fees on paid subscriptions, whereas Substack takes 10%.”

— Chris Koerner, How I Make $35k/Month With Other People's Content (Legally) (YouTube, 27 Jan 2026, at 7:34)

Work mode: remote

“Now, I live in the Dallas Fort Worth area, but I want to start a local newsletter anywhere.”

— Chris Koerner, The Easiest Way to Build a Local Newsletter (YouTube, 5 Dec 2025, at 1:15)

“working from home can be a bit noisy, with his wife homeschooling their kids”

— Chris Koerner, 051: An Amazon Sellers Newsletter Making $150k/Year (podcast, 25 Oct 2023, at 4:09)

Single reports, not yet confirmed

What one creator said, before a second independent source backs it. Not used as a fact anywhere on the site.

Monthly earnings, part time

“His newsletter generates approximately $1200 in monthly recurring revenue”

— Chris Koerner, 057: Running a $1.2k/Month Newsletter While Working Full-Time (podcast, 31 Oct 2023, at 2:57). Reported: $1,200/month

“Yeah, today it's about you can range from 12 to 15,000 currently.”

— Chris Koerner, Deep Dive on $200K/Year Local Newsletter ⏐Ep. #217 (podcast, 5 Sep 2025, at 15:11). Reported: $12,000–$15,000/month

“So Wall Street Journal reports $14,000 a month.”

— The Side Hustle Show, 733: $25k/Mo From a Vibe Coded App, $10k/Mo Selling “Fake” Watches, and More (podcast, 9 Apr 2026, at 29:12). Reported: $12,000–$15,000/month

Startup cost

“Step three is to use a newsletter tool that is free, and three of the most popular newsletter tools are Beehive, Substack, and Kit which is formally convert Kit. They're all free to start, pick one and create an account.”

— Legit Side Hustles Podcast, 20: How to Start a Newsletter in 10 Minutes (podcast, 14 Jul 2025, at 1:24). Reported: $0–$10,000

“Investing 10 grand. He kick started the newsletter, spending a fraction of it on essential tools.”

— Chris Koerner, 083: A Solo $1 Million Newsletter (podcast, 29 Nov 2023, at 2:03). Reported: $0–$10,000

“Substack is a free newsletter platform.”

— Legit Side Hustles Podcast, 42: 5 Passive Income Side Hustles You Can Start for Free (podcast, 5 Mar 2026, at 3:31). Reported: $0

Ongoing cost

“the normalized monthly expenses are around 200 bucks”

— Chris Koerner, 057: Running a $1.2k/Month Newsletter While Working Full-Time (podcast, 31 Oct 2023, at 3:06). Reported: $200/month

“It cost him absolutely nothing to run the show.”

— Chris Koerner, 054: A Desk Setup Newsletter Making $2k/Month (podcast, 28 Oct 2023, at 1:51). Reported: $0/month

“Now it's decreased to like 2:00-ish K, give or take, where, you know, we're still spending the same amount of money. So it's about $3000.”

— Chris Koerner, Deep Dive on $200K/Year Local Newsletter ⏐Ep. #217 (podcast, 5 Sep 2025, at 45:17). Reported: $0–$3,000/month

Typical hours per week

“Mike dedicates his nights and weekends, investing around 8 hours a week into running the merge.”

— Chris Koerner, 057: Running a $1.2k/Month Newsletter While Working Full-Time (podcast, 31 Oct 2023, at 3:16). Reported: 8 hours/week

“I would focus on making a sales pitch at least once a week to your email audience.”

— Lauren Fulton (A Rebranded Teacher), 5 Email Marketing Mistakes that are Costing You Money as a TPT Seller (YouTube, 29 Mar 2026, at 6:40). Reported: 1–20 hours/week

“Like it ends up being probably close to 20 hours a week.”

— Chris Koerner, Deep Dive on $200K/Year Local Newsletter ⏐Ep. #217 (podcast, 5 Sep 2025, at 14:45). Reported: 1–20 hours/week

Common pitfalls

“if anyone is looking to sell sponsorship, don't sell one off sponsorships. You're not going to make money.”

— Chris Koerner, Deep Dive on $200K/Year Local Newsletter ⏐Ep. #217 (podcast, 5 Sep 2025, at 24:55). Reported: Selling one-off sponsorships instead of annual exclusive sponsorships

“You clutch an email address and then you never say anything. You never email them.”

— Side Hustle Hero, 201: How a Small Email List Can Be Your Most Valuable Asset (podcast, 25 Aug 2026, at 14:24). Reported: Collecting email addresses and never emailing subscribers, Giving a lead magnet and never following up, Constantly pushing sales without building a relationship

“The worst thing you want to do is to start out super gung-ho, saying, "I'm going to email seven times a week or five times a week or whatever, and then you lose steam and then you drop to three to one."”

— Chris Koerner, The Easiest Way to Build a Local Newsletter (YouTube, 5 Dec 2025, at 5:39). Reported: Starting with too many sends per week, losing steam and cutting frequency

Platform fee

“Substack makes money by taking ten percent of the income you make from your paid subscribers.”

— Legit Side Hustles Podcast, 3: 10 Side Hustles to Help You Crush 2025! (podcast, 21 Jan 2025, at 3:21). Reported: 10%

All sources

All data

FactValueSource
Full-time or part-timefull time capableChris Koerner, Mar 2024
Fit by life phase (employed_moonlighter)0.60 score 0–1Chris Koerner, Jul 2024
Platform fee (substack)10%Chris Koerner, Sep 2026; Chris Koerner, Feb 2026; Chris Koerner, Jan 2026; Legit Side Hustles Podcast, Jan 2025; The Creative Penn, Oct 2026
Work moderemoteChris Koerner, Dec 2025; Chris Koerner, Oct 2023