Personal Car Rental
The short answer: For personal car rental, the closest employee benchmark is counter and rental clerks, who earned a median $41,300 a year in May 2025, according to the BLS. The main catch is that renting out a car on Turo is not passive, as both Alex Profits and Turo Hustle say. (BLS OEWS; Alex Profits) Because Turo Hustle list deliveries, cleanings and maintenance as ongoing work, personal car rental suits owners willing to handle them. (Turo Hustle)
| Median pay of employed counter and rental clerks | $19.86/hr ($41,300/yr) BLS OEWS, May 2025. Employee pay, not side-hustle income |
|---|---|
| Projected job growth, counter and rental clerks | +3% BLS Employment Projections, 2025-35 |
| One creator's reported part-time earnings | $800–$830/month Reported by Brandon Ascari, Jun 2026 |
| One creator's reported startup cost | $5,500–$10,000 2 reports by Brandon Ascari, Jun 2026 |
From 13 quotes by 4 creators and BLS data. A creator figure is one person's account.
Go deeper: all the personal car rental evidence
How much do personal car rental hosts make?
Employees in the closest job to personal car rental, counter and rental clerks, earned a median $19.86 an hour in May 2025, according to the BLS. Brandon Ascari, one Turo host, reports $800–$830 in gross revenue for a car's first full month. (BLS OEWS; Brandon Ascari)
Turo Hustle, a Bozeman, Montana couple, say their 8-car fleet grossed over $91K last year after fees. (Turo Hustle)
| Related occupation | Median pay | Middle 80% |
|---|---|---|
| Counter and Rental Clerks | $19.86/hr ($41,300/yr), BLS OEWS, May 2025 | $29,800–$65,370/yr |
Median annual pay of employed counter and rental clerks: $41,300 nationally; highest and lowest states below (BLS OEWS, May 2025).
| Highest-paying states | Median | Lowest-paying states | Median |
|---|---|---|---|
| District of Columbia | $53,760/yr | Louisiana | $34,910/yr |
| New Jersey | $48,900/yr | West Virginia | $34,780/yr |
| Vermont | $48,430/yr | Puerto Rico | $23,110/yr |
What do people doing personal car rental say?
“Its first full month was August, and I remember it made something like $800, $830 in gross revenue for the month.”
“When I did first start on Turo, I was purchasing cars in the like seven to ten thousand range getting lower mileage, newer cars”
“We bought that for about $5,500, and that was a minivan.”
“ARRC is going to run somewhere between $140 to $220 per month.”
What does personal car rental cost to start?
Creators report Turo platform fees of 10–40% for personal car rental, with Brandon tying the top end to a zero-deductible plan. Insurance is a running cost: Alex quotes $120–$330 per month per car from one insurance company. (Brandon Ascari; Alex Profits)
For the car itself, Brandon reports buying a minivan for about $5,500. (Brandon Ascari)
- Search Facebook Marketplace for a small reliable model, as Brandon advises. (Brandon Ascari)
- Stay within Turo's 12-year age limit.
- Run Carfax only on your shortlist.
- Open negotiation about 30% under asking.
How much work does personal car rental take?
Personal car rental work also includes appointments, customer messages, scheduling changes and "unexpected problems that pop up all the time," Turo Hustle say. To lighten that load, Brandon recommends paying someone per wash and a contractor on a monthly retainer for cleaning and maintenance. (Turo Hustle; Brandon Ascari)
Who is personal car rental good for?
Turo Hustle say offering unlimited miles on personal car rental suits tourist markets, not big cities with rideshare abuse, so big-city hosts should think twice before offering it. They also credit their tourist market and nearness to the airport, so owners with neither lack two things behind their results. (Turo Hustle)
Is personal car rental worth it?
Pros
- Fleets can grow: Brandon reached 16 cars, and Turo Hustle went from one vehicle to an eight-car fleet. (Brandon Ascari)
- Unlimited miles helped Turo Hustle stand out in search filters and hold higher daily rates with tourists. (Turo Hustle)
Cons
- Turo's 2026-2027 quality changes bring automatic vehicle restrictions and body damage limits, which Brandon argues squeeze low-end operators. (Brandon Ascari)
- Unlimited miles brings faster wear on tires, brakes, oil and windshields, by Turo Hustle's account. (Turo Hustle)
What are the risks of personal car rental?
Personal car rental gets hard as the fleet grows, with Brandon saying "if you're completely solo and you're trying to do five cars by yourself, honestly, you're going to have a hard time." Brandon also says to avoid turbocharged cars because of repeated costly repairs past ~100k miles. (Brandon Ascari)
What are the alternatives to personal car rental?
- Car Rental side hustle: Often covered together (18 shared videos).
- Clothing Rental: Also in renting out what you own.
- Vacation Rentals: Also in renting out what you own.
- Renting out your stuff as a side hustle: Also in renting out what you own.
- Website Rental: Also in renting out what you own.
Sources and method
Quotes are verbatim and linked to the moment they were said. A figure from one report is not confirmed by a second source. BLS figures describe employees in the closest related occupation. Every quote, the pay in each state and the full source list are on the all the personal car rental evidence.
- Alex Profits, YouTube, 12 Oct 2026.
- Turo Hustle, YouTube, 31 May 2026.
- Brandon Ascari, YouTube, 16 Jun 2026.
- Brandon Ascari, YouTube, 14 May 2026.
- Chris Koerner, podcast, 1 Apr 2024.
- Alex Profits, YouTube, 27 Oct 2026.
- Brandon Ascari, YouTube, 23 Jun 2026.
- Turo Hustle, YouTube, 21 May 2026.
- Brandon Ascari, YouTube, 20 Oct 2026.
- BLS Occupational Employment and Wage Statistics, May 2025.
- BLS Employment Projections, 2025-35.
Other data behind this page (6)
| Fact | Value | Status | Source |
|---|---|---|---|
| Demand trend | growing | Accepted | BLS Employment Projections |
| Platform fee (turo) | 10–40% | Accepted | Brandon Ascari; Chris Koerner |
| Scalability | high | Accepted | Brandon Ascari; Turo Hustle |
| Typical hours per week | 0 hours/week | One report | Alex Profits |
| Common pitfalls | Running five or more cars solo becomes too much work, especially cleaning between trips | One report | Brandon Ascari |
| Common pitfalls | Expecting passive income; deliveries, cleanings, maintenance and guest messages take ongoing work | One report | Turo Hustle |