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Personal Car Rental evidence: 23 quotes from 4 creators

Every quote, figure and source behind our personal car rental guide: 23 quotes from 4 creators, grouped by claim, with the full source list.

Every quote, by claim

Accepted figures: each is backed by the creators quoted under it, verbatim and linked to the moment they said it.

Ongoing cost: $120–$330/month

“ARRC is going to run somewhere between $140 to $220 per month.”

— Alex Profits, The BEST Insurance for Private Car Rentals in 2026 (YouTube, 27 Oct 2026, at 6:35)

“Rates for this insurance company are going to range anywhere from 120 to $330 per month per car depending on the risk assessment”

— Alex Profits, The BEST Insurance for Private Car Rentals in 2026 (YouTube, 27 Oct 2026, at 5:42)

Platform fee (turo): 10–40%

“Unless you're on a plan where you have zero deductible, but then we're giving up 40% of our earnings or something”

— Brandon Ascari, Turo's New Rating Rule Is Killing Economy Fleets (My Strategy) (YouTube, 14 May 2026, at 14:36)

“Take right now we have it. Set for 10% because we don't pay for as much.”

— Chris Koerner, Q&A: Investing newsletter, short term rentals + fly fishing, video production growth, Alaska car biz & video creation software! Ep. #010. Small Business Ideas and Entrepreneurship (podcast, 1 Apr 2024, at 55:50)

Scalability: high

“So, take it from me, I own 16 cars that are on Turo right now.”

— Brandon Ascari, How I'd Buy My First Turo Car Today (Step-by-Step Walkthrough) (YouTube, 23 Jun 2026, at 2:01)

“And I think that that is how we were able to grow to now 16 cars, and we are looking to expand beyond that.”

— Brandon Ascari, I Built a 16 Car Turo Fleet — Here's Why 5 Cars Will Break You If You're Solo (YouTube, 16 Jun 2026, at 11:54)

“And pretty quick, one vehicle turned into two vehicles, two vehicles turned into three, and before you knew it, hey, here we are doing an eight-car fleet, right?”

— Turo Hustle, Is This the Best Side Hustle in 2026? (YouTube, 31 May 2026, at 2:10)

Single reports, not yet confirmed

What one creator said, before a second independent source backs it. Not used as a fact anywhere on the site.

Monthly earnings, part time

“Its first full month was August, and I remember it made something like $800, $830 in gross revenue for the month.”

— Brandon Ascari, I Built a 16 Car Turo Fleet — Here's Why 5 Cars Will Break You If You're Solo (YouTube, 16 Jun 2026, at 0:55). Reported: $800–$830/month

Startup cost

“When I did first start on Turo, I was purchasing cars in the like seven to ten thousand range getting lower mileage, newer cars”

— Brandon Ascari, How I'd Buy My First Turo Car Today (Step-by-Step Walkthrough) (YouTube, 23 Jun 2026, at 4:49). Reported: $7,000–$10,000

“We bought that for about $5,500, and that was a minivan.”

— Brandon Ascari, I Built a 16 Car Turo Fleet — Here's Why 5 Cars Will Break You If You're Solo (YouTube, 16 Jun 2026, at 1:37). Reported: $5,500

“I may start shying away from the $2,500 to $4,000 auction find unless I can find a car that's really in pristine shape.”

— Brandon Ascari, Turo's New Rating Rule Is Killing Economy Fleets (My Strategy) (YouTube, 14 May 2026, at 11:24). Reported: $2,500–$4,000

Ongoing cost

“ARRC is going to run somewhere between $140 to $220 per month.”

— Alex Profits, The BEST Insurance for Private Car Rentals in 2026 (YouTube, 27 Oct 2026, at 6:35). Reported: $140–$220/month

“Rates for this insurance company are going to range anywhere from 120 to $330 per month per car depending on the risk assessment”

— Alex Profits, The BEST Insurance for Private Car Rentals in 2026 (YouTube, 27 Oct 2026, at 5:42). Reported: $120–$330/month

Typical hours per week

“Turo is not a passive business model, regardless of what anybody tells you.”

— Alex Profits, The TRUTH about STARTING a TURO Business in 2026… (YouTube, 12 Oct 2026, at 12:08). Reported: 0 hours/week

Common pitfalls

“I think if you're completely solo and you're trying to do five cars by yourself, honestly, you're going to have a hard time. It gets to be a lot.”

— Brandon Ascari, I Built a 16 Car Turo Fleet — Here's Why 5 Cars Will Break You If You're Solo (YouTube, 16 Jun 2026, at 6:40). Reported: Running five or more cars solo becomes too much work, especially cleaning between trips

“Because it's not passive. Anybody telling you it's passive income is probably trying to sell you something. Right? There are deliveries, there's cleanings, there's maintenance, there's appointments, customer messages, scheduling changes, and unexpected problems that pop up all the time.”

— Turo Hustle, Is This the Best Side Hustle in 2026? (YouTube, 31 May 2026, at 4:26). Reported: Expecting passive income; deliveries, cleanings, maintenance and guest messages take ongoing work

“I think one mistake a lot of hosts make is they're focusing too much on protecting mileage instead of maximizing their revenue.”

— Turo Hustle, How Unlimited Miles Changed Our Turo Business (YouTube, 21 May 2026, at 4:25). Reported: Over-protecting mileage with caps at the expense of bookings and revenue

Platform fee

“Unless you're on a plan where you have zero deductible, but then we're giving up 40% of our earnings or something”

— Brandon Ascari, Turo's New Rating Rule Is Killing Economy Fleets (My Strategy) (YouTube, 14 May 2026, at 14:36). Reported: 40%

“Take right now we have it. Set for 10% because we don't pay for as much.”

— Chris Koerner, Q&A: Investing newsletter, short term rentals + fly fishing, video production growth, Alaska car biz & video creation software! Ep. #010. Small Business Ideas and Entrepreneurship (podcast, 1 Apr 2024, at 55:50). Reported: 10%

Income volatility

“It allows us to survive slow months.”

— Turo Hustle, Is This the Best Side Hustle in 2026? (YouTube, 31 May 2026, at 3:08). Reported: med

Equipment

“parking them there a few hours before a trip started, lockbox on the window.”

— Brandon Ascari, I Built a 16 Car Turo Fleet — Here's Why 5 Cars Will Break You If You're Solo (YouTube, 16 Jun 2026, at 8:11). Reported: lockbox

“We've got our our pressure washer right here and the hose runs back here”

— Turo Hustle, Our Turo Car Wash System (Quick Turnaround) (YouTube, 3 May 2026, at 0:27). Reported: pressure washer

“get yourself an ozone machine. An ozone machine can run you $50 or less”

— Alex Profits, The TRUTH about STARTING a TURO Business in 2026… (YouTube, 12 Oct 2026, at 5:24). Reported: ozone machine, reliable inexpensive car

Employee pay in the related job, nationally and by state

BLS figures describe employees in the closest related occupation, not side-hustle income.

Related occupationMedian payMiddle 80%People employed
Counter and Rental Clerks$19.86/hr ($41,300/yr), BLS OEWS, May 2025$29,800–$65,370/yr400,810
Median annual pay of employed counter and rental clerks, 52 states and areas; national median $41,300 (BLS OEWS, May 2025)
StateMedian annual pay
Alabama$35,170
Alaska$43,450
Arizona$43,920
Arkansas$34,940
California$45,010
Colorado$46,240
Connecticut$39,490
Delaware$38,600
District of Columbia$53,760
Florida$37,870
Georgia$38,590
Hawaii$44,420
Idaho$39,370
Illinois$38,140
Indiana$36,680
Iowa$38,960
Kansas$39,090
Kentucky$38,990
Louisiana$34,910
Maine$46,870
Maryland$39,490
Massachusetts$44,070
Michigan$39,350
Minnesota$44,850
Mississippi$36,160
Missouri$37,920
Montana$43,900
Nebraska$36,450
Nevada$39,140
New Hampshire$47,250
New Jersey$48,900
New Mexico$35,580
New York$46,270
North Carolina$38,230
North Dakota$44,620
Ohio$38,590
Oklahoma$37,160
Oregon$43,820
Pennsylvania$42,910
Puerto Rico$23,110
Rhode Island$46,360
South Carolina$37,340
South Dakota$36,400
Tennessee$37,960
Texas$37,250
Utah$37,550
Vermont$48,430
Virginia$45,540
Washington$47,820
West Virginia$34,780
Wisconsin$45,720
Wyoming$43,860

All sources

All data

FactValueSource
Demand trendgrowingBLS Employment Projections, 2025-35
Nearest occupationCounter and Rental ClerksO*NET 31.0
Ongoing cost$120–$330/monthAlex Profits, Oct 2026
Platform fee (turo)10–40%Brandon Ascari, May 2026; Chris Koerner, Apr 2024
ScalabilityhighBrandon Ascari, Jun 2026; Turo Hustle, May 2026
Median hourly wage, employees: counter and rental clerks$19.86/hrBLS OEWS, May 2025
Median annual wage, employees: counter and rental clerks$41,300/yrBLS OEWS, May 2025
Annual wage, 10th percentile: counter and rental clerks$29,800/yrBLS OEWS, May 2025
Annual wage, 90th percentile: counter and rental clerks$65,370/yrBLS OEWS, May 2025
People employed: counter and rental clerks400,810 jobsBLS OEWS, May 2025
Projected employment change, 10 years: counter and rental clerks3%BLS Employment Projections, 2025-35
Share self-employed: counter and rental clerks1.3%BLS Employment Projections, 2025-35