Personal Car Rental evidence: 23 quotes from 4 creators
Every quote, figure and source behind our personal car rental guide: 23 quotes from 4 creators, grouped by claim, with the full source list.
Every quote, by claim
Accepted figures: each is backed by the creators quoted under it, verbatim and linked to the moment they said it.
Ongoing cost: $120–$330/month
“ARRC is going to run somewhere between $140 to $220 per month.”
“Rates for this insurance company are going to range anywhere from 120 to $330 per month per car depending on the risk assessment”
Platform fee (turo): 10–40%
“Unless you're on a plan where you have zero deductible, but then we're giving up 40% of our earnings or something”
“Take right now we have it. Set for 10% because we don't pay for as much.”
Scalability: high
“So, take it from me, I own 16 cars that are on Turo right now.”
“And I think that that is how we were able to grow to now 16 cars, and we are looking to expand beyond that.”
“And pretty quick, one vehicle turned into two vehicles, two vehicles turned into three, and before you knew it, hey, here we are doing an eight-car fleet, right?”
Single reports, not yet confirmed
What one creator said, before a second independent source backs it. Not used as a fact anywhere on the site.
Monthly earnings, part time
“Its first full month was August, and I remember it made something like $800, $830 in gross revenue for the month.”
Startup cost
“When I did first start on Turo, I was purchasing cars in the like seven to ten thousand range getting lower mileage, newer cars”
“We bought that for about $5,500, and that was a minivan.”
“I may start shying away from the $2,500 to $4,000 auction find unless I can find a car that's really in pristine shape.”
Ongoing cost
“ARRC is going to run somewhere between $140 to $220 per month.”
“Rates for this insurance company are going to range anywhere from 120 to $330 per month per car depending on the risk assessment”
Typical hours per week
“Turo is not a passive business model, regardless of what anybody tells you.”
Common pitfalls
“I think if you're completely solo and you're trying to do five cars by yourself, honestly, you're going to have a hard time. It gets to be a lot.”
“Because it's not passive. Anybody telling you it's passive income is probably trying to sell you something. Right? There are deliveries, there's cleanings, there's maintenance, there's appointments, customer messages, scheduling changes, and unexpected problems that pop up all the time.”
“I think one mistake a lot of hosts make is they're focusing too much on protecting mileage instead of maximizing their revenue.”
Platform fee
“Unless you're on a plan where you have zero deductible, but then we're giving up 40% of our earnings or something”
“Take right now we have it. Set for 10% because we don't pay for as much.”
Income volatility
“It allows us to survive slow months.”
Equipment
“parking them there a few hours before a trip started, lockbox on the window.”
“We've got our our pressure washer right here and the hose runs back here”
“get yourself an ozone machine. An ozone machine can run you $50 or less”
Employee pay in the related job, nationally and by state
BLS figures describe employees in the closest related occupation, not side-hustle income.
| Related occupation | Median pay | Middle 80% | People employed |
|---|---|---|---|
| Counter and Rental Clerks | $19.86/hr ($41,300/yr), BLS OEWS, May 2025 | $29,800–$65,370/yr | 400,810 |
| State | Median annual pay |
|---|---|
| Alabama | $35,170 |
| Alaska | $43,450 |
| Arizona | $43,920 |
| Arkansas | $34,940 |
| California | $45,010 |
| Colorado | $46,240 |
| Connecticut | $39,490 |
| Delaware | $38,600 |
| District of Columbia | $53,760 |
| Florida | $37,870 |
| Georgia | $38,590 |
| Hawaii | $44,420 |
| Idaho | $39,370 |
| Illinois | $38,140 |
| Indiana | $36,680 |
| Iowa | $38,960 |
| Kansas | $39,090 |
| Kentucky | $38,990 |
| Louisiana | $34,910 |
| Maine | $46,870 |
| Maryland | $39,490 |
| Massachusetts | $44,070 |
| Michigan | $39,350 |
| Minnesota | $44,850 |
| Mississippi | $36,160 |
| Missouri | $37,920 |
| Montana | $43,900 |
| Nebraska | $36,450 |
| Nevada | $39,140 |
| New Hampshire | $47,250 |
| New Jersey | $48,900 |
| New Mexico | $35,580 |
| New York | $46,270 |
| North Carolina | $38,230 |
| North Dakota | $44,620 |
| Ohio | $38,590 |
| Oklahoma | $37,160 |
| Oregon | $43,820 |
| Pennsylvania | $42,910 |
| Puerto Rico | $23,110 |
| Rhode Island | $46,360 |
| South Carolina | $37,340 |
| South Dakota | $36,400 |
| Tennessee | $37,960 |
| Texas | $37,250 |
| Utah | $37,550 |
| Vermont | $48,430 |
| Virginia | $45,540 |
| Washington | $47,820 |
| West Virginia | $34,780 |
| Wisconsin | $45,720 |
| Wyoming | $43,860 |
All sources
- Alex Profits, The BEST Insurance for Private Car Rentals in 2026 (YouTube, 27 Oct 2026, at 6:35)
- Brandon Ascari, Turo's New Rating Rule Is Killing Economy Fleets (My Strategy) (YouTube, 14 May 2026, at 14:36)
- Chris Koerner, Q&A: Investing newsletter, short term rentals + fly fishing, video production growth, Alaska car biz & video creation software! Ep. #010. Small Business Ideas and Entrepreneurship (podcast, 1 Apr 2024, at 55:50)
- Brandon Ascari, How I'd Buy My First Turo Car Today (Step-by-Step Walkthrough) (YouTube, 23 Jun 2026, at 2:01)
- Brandon Ascari, I Built a 16 Car Turo Fleet — Here's Why 5 Cars Will Break You If You're Solo (YouTube, 16 Jun 2026, at 11:54)
- Turo Hustle, Is This the Best Side Hustle in 2026? (YouTube, 31 May 2026, at 2:10)
- Alex Profits, The TRUTH about STARTING a TURO Business in 2026… (YouTube, 12 Oct 2026, at 12:08)
- Turo Hustle, How Unlimited Miles Changed Our Turo Business (YouTube, 21 May 2026, at 4:25)
- Turo Hustle, Our Turo Car Wash System (Quick Turnaround) (YouTube, 3 May 2026, at 0:27)
- BLS Occupational Employment and Wage Statistics, May 2025.
- BLS Employment Projections, 2025-35.
- O*NET 31.0 Database, 31.0.
All data
| Fact | Value | Source |
|---|---|---|
| Demand trend | growing | BLS Employment Projections, 2025-35 |
| Nearest occupation | Counter and Rental Clerks | O*NET 31.0 |
| Ongoing cost | $120–$330/month | Alex Profits, Oct 2026 |
| Platform fee (turo) | 10–40% | Brandon Ascari, May 2026; Chris Koerner, Apr 2024 |
| Scalability | high | Brandon Ascari, Jun 2026; Turo Hustle, May 2026 |
| Median hourly wage, employees: counter and rental clerks | $19.86/hr | BLS OEWS, May 2025 |
| Median annual wage, employees: counter and rental clerks | $41,300/yr | BLS OEWS, May 2025 |
| Annual wage, 10th percentile: counter and rental clerks | $29,800/yr | BLS OEWS, May 2025 |
| Annual wage, 90th percentile: counter and rental clerks | $65,370/yr | BLS OEWS, May 2025 |
| People employed: counter and rental clerks | 400,810 jobs | BLS OEWS, May 2025 |
| Projected employment change, 10 years: counter and rental clerks | 3% | BLS Employment Projections, 2025-35 |
| Share self-employed: counter and rental clerks | 1.3% | BLS Employment Projections, 2025-35 |